The Challenge
A premier aesthetic clinic was operating on disconnected systems for booking, EMR, payments, and marketing with no unified client view, resulting in poor client experience and staff inefficiency.
The Solution
Designed and implemented a full digital transformation including practice management platform selection, client portal development, automated communications, loyalty program, and AI-driven treatment recommendations.
The Outcome
- Reduced booking friction by 60%
- increased client retention by 34%
- enabled online booking for 78% of appointments
- and delivered $400K in incremental revenue in the first year.