Insights
Hospitality technology strategy, AI adoption, and digital transformation — from the front lines.
She stayed four nights, and by her second dinner the restaurant treated her like a stranger. Nothing was broken — and that is exactly the problem. Why great guest experience fails for structural reasons, not human ones.
Read articleRevenue management is not about filling every room — it's about selling the right room at the right price through the right channel. Here are 8 foundational concepts that separate reactive hotels from revenue-optimized ones.
Read articleA six-month AI messaging pilot across 7 luxury hotels saved 193–276 staff hours and cut front-office workload by 15–20%. Here's what actually worked — and what didn't.
Read article38% of hotel professionals cite integration as their top technology pain point. The root causes are almost never technical. Here's the operating model framework that fixes it.
Read articleWhere does your hotel stand — Foundational, Operational, Integration, Data Ready, or AI Ready? A practical framework for benchmarking and roadmapping your technology program.
Read articleMost hotel technology leaders know AI is important but aren't sure where to begin. Here's a practical framework for identifying your highest-value AI opportunities.
Read articlePMS migrations are consistently the highest-risk hospitality technology projects. Here are the top failure modes and how to design a migration that actually works.
Read articleIndependent hotels need executive technology leadership but can't justify a full-time CIO. The fractional model is changing that equation.
Read articleMost hotels have 30–50 technology vendors. That's not a feature — it's a liability. Here's how to rationalize your vendor landscape without disrupting operations.
Read articleAs hotels adopt AI tools for revenue management, personalization, and operations, governance isn't optional. Here's a practical starting framework.
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